Just found these minutes
THE MIDLANDS COUNTIES WORKING GROUP at
Dunchurch Village hallon Wednesday 13thFebruary2019
6.IP reported that the EBU relationship with EBED was re-structuring, and that officials had met in January; future EBU funding for EBED would be partly general, but some of it would be specifically focused.
EBU raining in the EDEB for doing a good job???
8.RP suggested that the EBU Chairman (outgoing or incoming suggested by IP) might write a one-off e-mail to all members -primarily to encourage all members to think about what they could do to enhance the membership campaign through their friends, club and county -painting the campaign up as a positive opportunity to strengthen the game.
But not to allow access to Teachers
13.EBED:it was agreed that we lacked the relationship we need between the Counties and EBED, and with the arrival of new leadership in EBED, it would be opportune to use the next MCWG meeting as a chance to meet with EBED and work out the extent to which our missions overlap and how we might be able to help each other. It was suggested that the Counties bring along educators from their area to that meeting. PS will liaise with EBED about the feasibility of doing this.
Page 5of 5APPENDIX 1RECEIVED BY EMAIL FROM TIM ANDERSON : 17 Jan 2019>> in response to the question : were there any lessons from the Yorkshire campaign from things that proved ineffective?Inevitably our reports from Yorkshire focus more on success than failure. That said, there were certainly some things that were discovered to be less effective than expected.The most obvious example is leaflet distribution. Two clubs did widespread leaflet distribution eg 8500 leaflets were dropped door to door with poor response. Word of mouth, social media, community websites and publications are all more effective (of course they may be exceptions!). This does not mean leaflets are no use; it is how they are distributed. Giving one to a friend works, posting it through a letterbox with all the junk mail does not.Press advertising. I can't find a case example for this but it is easy to waste money. Very targeted local press is both cheaper and more effective, eg "community news" that goes to a nearby housing estate rather than say a city newspaper. Getting editorial stories is better still, eg a club which got a story about a member's 100 year birthday onto local radio with a pitch for joining the club included.Facebook advertising: not from Yorkshire, but I heard of a Cheshire example that was ineffective. In other cases it has been very effective, so what makes the difference? With Facebook the key is to have a clear call to action "Learn bridge now in Beeston -taster session March 10th", and to target it carefully for age group (don't be too ambitious) and location. Club commitment. Again I can't find a specific case but a club committee has to be solidly on board. One enthusiastic member is not enough. It goes without saying that there what works in one place won't necessarily work in another so local brainstorming is essential. Tim Anderso